Gabriela Popescu

UI/UX · Frontend-Literate · IxDF AI Accredited

I design digital products that feel effortless to use — and happen to look beautiful too.

With 7+ years working across SaaS, healthcare, education, and more, I bring the full picture: research, design systems, accessibility, and enough frontend knowledge to make developer handoff actually painless.

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My background

From Visual Arts to pixels — and everything in between.

I didn't start in tech — I started with a pencil. My foundation is a Visual Arts diploma from Liceul de Arte "Dinu Lipatti", and that eye for composition, colour, and proportion never left me. It just moved to the screen.

Over the past 7+ years I've worked as a freelance UI/UX designer for clients across Europe, the US, Canada, and New Zealand — 92 completed projects, every one of them 5-star rated. I've also worked embedded inside product teams, most recently at Startup Insider where I was the sole designer responsible for redesigning an entire live editorial platform — 100+ screens, mobile to desktop, without ever taking the product offline.

Before design, I spent time as a frontend developer at OSF Global Services, maintaining and building for the L'Oréal Group across multiple country websites. That experience means I think in systems, speak developer fluently, and never design something that can't be built.

Today I'm based in Romania, working remotely with teams across Europe, and I'm actively looking for a full-time product design role where I can own meaningful work.