Simplifying Startup Insider
Improved Usability, Accesability, Responsive Design, and Faster Content Discovery
Role
UX/UI Designer
Timeline
2 years
Tools
Figma, Miro, Maze
Improved Usability, Accesability, Responsive Design, and Faster Content Discovery
As Startup Insider grew, users struggled to find relevant content, the site performed poorly on mobile, and accessibility barriers prevented many from completing basic tasks.
The redesign reduced cognitive load, improved mobile usability, and helped users find content faster across all devices.
Led UX audit, IA improvements, accessibility, responsive design, and usability testing .
"What do users expect to accomplish when they visit the platform?"
"What business outcomes does the client want to achieve?"
Startup Insider serves founders, investors, and startup enthusiasts looking for news, company profiles, podcasts, events, and jobs. As the platform expanded, users increasingly struggled to find relevant information quickly. The challenge was improving discoverability and usability without reducing the breadth of content.
I conducted a heuristic evaluation and reviewed key user journeys across desktop and mobile.
Users struggled to locate content efficiently.
Reading and navigation became difficult on smaller screens.
Some users encountered barriers when interacting with content.
Important information was difficult to discover quickly.
This project took place over approximately two years while the product remained live and continued to evolve.
The work was shaped by real-world constraints:
Reduced navigation depth and clarified labels to help users find content faster.
Introduced clearer hierarchy, spacing, and visual grouping for better scanning.
Improved contrast, focus states, and considered screen reader behavior.
Optimized layouts and components for all breakpoints.
A cleaner experience that helps users discover content faster
Although we began with diverse card and feed design concepts, testing revealed reduced clarity, prompting us to standardize the layout to improve scanability and comprehension.With tight constraints, we focused on prioritizing high-impact features to maximize user value.Close collaboration with developers ensured that design solutions were technically feasible and production-ready.Ongoing iterative testing validated our decisions and increased user adoption.Accessibility and responsiveness were treated as foundational principles rather than post-launch enhancements.
