01
The homepage's only real content was a picture of text
The tagline, description, and full specialty list were a single image with empty alt text. Lighthouse scored it 100/100: alt="" is valid syntax, and the tool checks that the attribute exists, not whether hiding the image removes the page's meaning.Screen readers got nothing (WCAG 1.1.1), it pixelated at 200% zoom (1.4.5), Google couldn't index it, and staff couldn't edit it. It was also misspelled: Italian and Spanish accents in place of Romanian diacritics (prìoritatea, servicìi, Psihiatríe). No tool catches that, because the words are pixels. It took only a native speaker looking.
02
The only way to book was broken on mobile
Every appointment starts with a call, but the number was plain text, not a tel: link, and absent from the header. On mobile a patient had to memorise it, open the dialer, and type it. No automated tool flags this: the markup is valid and the page is fast. The conversion path just doesn't work.
03
Cost and coverage were nowhere
No pricing exists. Regina Maria, MedLife, and Sanador all show expected cost and offer online booking; Vademecum offers neither, so a patient like Radu (34, comparing clinics) fails his one-minute test before he reaches the phone number.
04
Trust signals were thin and inconsistent
A directory listing still shows 2 locations, 8 specialties, and 10 doctors; the live site has 1, 7, and 5. Only 2–3 reviews exist for a clinic open since 1995.
